Marketing Campaigns of Coca vs Pepsi at Vietnam market

Coca-Pepsi: he decisive battle on Vietnamese market continues

The pioneer

One of the factors that gives big advantages to Pepsi was that Pepsi came to Vietnam first.

In early 1990s, when Vietnam began its market, there was nearly no famous soft drink brand except Tribeco company and some small brands which had been existing prior to 1975. It was really the ideal time for Pepsi to conquer the Vietnamese market and immediately dominated the market, from the south to the north.
At that time, all Vietnamese small soft drink brands quickly disappeared from the market just after Pepsi carried out sale-off campaigns. Continue reading →